Introduction and Scope of Policy

元素 Financial respects your privacy and is committed to protecting your identity and any information that we collect about you. This Online 隐私 Policy applies to your interaction with 元素 Financial Federal Credit Union and 元素 财富 Management (collectively, "元素 Financial", "we", "us", and "our") websites that we own or control ("网站") unless a different privacy policy is posted at a particular site.  This Policy describes the types of information we may collect to enrich 网站 functionality or to target relevant Internet advertising to you. 

We may collect 个人 Information when you enter data for new products and services or use our products and services.  We may share your 个人 Information with affiliates and third parties in accordance with the practices set forth in the 元素 隐私 Policy.

We collect no 个人 Information except for information you explicitly submit on this 网站. 

Information We Collect


饼干 are tiny text files stored by a user’s browser (e.g. Microsoft Edge, Safari, Firefox, Chrome, etc.) to save information for use in subsequent interactions with this 网站. This information may include but is not limited to your device’s IP address, location information, pages that you view, the date and time that you view this content, and the products you apply for or purchase. You may use your browser settings to opt out of accepting cookies from this 网站, 然而, the use of cookies will provide a more enhanced and personalized experience on our 网站.

We use third-party cookies (such as Google 分析 cookies) to gain insights about the demographics and usage behavior of our visitors and to serve advertising to our visitors across the Internet. 

Standard Internet Logs

We collect information for each browser request to our 网站 in a log file. Each log entry includes the date and time of the browser request, the browser's IP address, the content requested, the type of browser used, any URL the browser provides indicating a website that may have referred to our 网站, as well as the results of the request (error diagnostic information).

元素 Financial Card Control App

The 元素 Financial Card Control App periodically collects, 传输, and uses geolocation information to enable features that prevent fraudulent card use and send alerts, but only if the End User expressly authorizes the collection of such information. Geolocation information can be monitored on a continuous basis in the background only while the Solution is being used or not at all, depending on the End User’s selection. End Users can change their location permissions at any time in their device settings.


Your contact names, 电子邮件, and phone numbers may be shared with Zelle® to help make it easier to find and pay people you trust. This information is used to prepopulate forms when adding a Zelle® contact for the purpose of making a payment to someone you know. This information is not shared with any other party or used for any other purposes. You can turn off Contact permissions within the 元素 Mobile Banking app settings at any time.

Use of Collected Data 

We use the following third-party advertising vendors that use cookies to show you our ads across the Internet based on your past visits to our website or your previous web browsing behavior. 

谷歌广告 & 分析

  • 谷歌广告 — We use advertising products offered by 谷歌广告, potentially including Google Paid Search, Google Display, 和YouTube. 谷歌广告 conversion tracking is an analytics service provided by Google, Inc. that connects data from the 谷歌广告 advertising network with actions performed on our 网站. — 谷歌广告’ 隐私 Policy
  • Google 分析 — This 网站 uses Google 分析 to help analyze how visitors use this 网站. Google 分析 utilizes the data it collects to track and examine the use of our 网站, to prepare reports on its activities, and share them with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. — How Google uses data when you use our partners' sites
  • Google 分析 Demographics and Interest Reporting — We use the Demographics and Interest Reporting feature in Google 分析 to gain insights regarding the demographics and interests of our 网站 visitors.
  • Google Remarketing with 分析 — Google Remarketing with 分析 is a service provided by Google Inc. that connects the tracking activity performed by Google 分析 and its cookies with the Google Display Network and Search-ads campaigns. It allows us to create audiences of our 网站 users and deliver relevant ads based on the actions those users took on our 网站.
  • Google Tag Manager — We use this tool to place Google tracking code. It may collect aggregated data from tags firing.
  • Google Optimize — We use this tool to run tests to optimize landing pages.

You may use your browser settings to opt-out of accepting cookies from this 网站.

Email Marketing

We collect email addresses and other 个人 Information you submit on this 网站 to send transactional and marketing 电子邮件 to our subscribers. We utilize the following products that collect, 收到, or use end users’ personal data for this purpose.

  • Salesforce 产品, including Sales Cloud and Marketing Cloud
  • SendGrid

Policy Updates

We may update this Policy from time to time and will post the revised Policy date on this page. Any updates to the Policy become effective when we post the updates on this 网站. Your use of this 网站 following the update to the Policy means that you accept the updated Policy.

Online 隐私 Policy was updated on November 21, 2023.